Designing & Writing

Of all the things we do, the most critical is "Creative". Once the target market has been identified, goals set and the media chosen, the effectiveness or lack of it will depend on the message and creatively delivering it so that it will be remembered and acted upon. Many "award winning" commercials are remembered and talked about, ... but the ones that worked, were the ones which also made the customer act. Whichever Media we are using, we'll use all our talents to ensure you get Solid, well thought out advertising that wins sales.

Media Planning

Another of the agencies' primary functions is to determine which type of media would best suit your requirements and be most cost effective. The determination of which Media to use will depend on many factors, such as target market, message and budget. With dozens of Radio and Television Stations, hundreds of Newspaper and Magazine choices, Billboards, Bus-boards, Yellow Pages and more, making the right choices requires a constant analysis of the most up to date research, computerized media programs and many years of knowledge and experience to plan media that's effective, efficient and productive.

Media Buying

This is often the most underrated service performed by the agency. "Spending the Money" requires a great deal of media and market knowledge to ensure cost efficiency. Keeping on top of the latest rates, promotions, available discounts and scheduling methods for all the available media choices is no small feat. It requires practical knowledge on how best to schedule and package your message. Do we use three quarter-page ads, or two half-pages....Feature programs or reach plans...vertical or horizontal frequency? The list is long and the choices many. Whichever plan we use, the goal remains the same. Cost effective delivery of a message that sells.

Web Site Design

Photography, graphics, e-commerce solutions and layout; we can create your custom website from the ground up. There are literally hundreds of companies creating web-sites, but only a few who understand how to make a website truly effective. Let us custom design a web site that really works for you.